It is a specialized program designed to nurture marketing professionals with a strong foundation in marketing principles, consumer behavior, brand management, and digital marketing. This program equips students with the knowledge and skills required to excel in the dynamic and ever-evolving field of marketing.
Students engage in hands-on projects, case studies, and marketing simulations that provide practical experience in solving marketing challenges and making data-driven decisions.
Our faculty members provide valuable insights into current marketing trends, best practices, and emerging technologies.
The program focuses on understanding consumer behaviour, conducting market research, and using data-driven insights to drive marketing strategies.
Students learn the art of brand building and management, including creating brand identities, positioning, and strategies for brand growth and sustainability.
Learn to conduct market research and analyze consumer behavior to develop effective marketing strategies and campaigns.
Develop skills in brand positioning, brand communication, and brand equity management to create compelling brand stories and enhance brand visibility.
Acquire expertise in leveraging digital platforms and social media channels to create impactful marketing campaigns and engage with target audiences effectively.
Master the art of formulating marketing strategies and creating comprehensive marketing plans to achieve business objectives and drive growth.
Cultivate skills in sales techniques, customer relationship management, and sales analytics to drive sales growth and foster long-term customer relationships.
Graduates of the PGDM in Marketing program are well-prepared for a wide range of marketing-related roles in diverse industries, including but not limited to:
Applicants to the PGDM in Marketing program should typically hold a bachelor's degree in any discipline with min of 60% marks.
Exams Required
CAT / XAT / MAT / CMAT / ATMA / GMAT / NMAT or any other competitive exam approved by AICTE.
